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The figures (all cities, 24 hours and C&S 4+ audience) show that
average viewership was as following: Discovery - 35,000, Animal
Planet (AP) - 10, 000, NGC 20,000. Where the TRPs are concerned,
Discovery India has claimed figures of 0.06, AP - 0.02, against
NGC - 0.03.
However, NGC has a different view on this altogether. Quizzed
on the issue of leadership and market share, NGC's South Asia head
Zubin Gandevia told indiantelevision.com last week, "If Discovery
is talking about leadership over NGC, good. I don't see competition
as NGC is comparatively a younger channel (in India) compared to
Discovery."
The list of Top 20 programmes on Discovery shows that crime programming
is doing well. The list has a good mix of programmes from the different
time bands and genres. NGC has a very high number of nature/wildlife
shows in its list, and Nat Geo Max, which was doing better than
Discovery at 9 pm on weekdays has stopped performing as well.
To
access excel sheet on Discovery ratings click here
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