Slated to begin earlier this quarter, after the Sikkim and Karnataka online lotteries were rolled out, the Maharashtra lottery has been branded as Megawin and Bonus Ball. According to Playwin officials, outdoor advertising has already been set in place while print and electronic advertising will be rolled out by 25 or 26 November.

While Saatchi&Saatchi have handled the Sikkim lottery account for Playwin, it is Ambience which will handle the Maharashtra online lottery for the company. With Maharashtra in the bag, Playwin has finished the set up for the three states for which it acquired licenses in its first phase of operations.

The focus, say officials, is now to organise ground events for the Maharashtra chapter of online lottery in the last half of the month. While ticket sales have ranged around Rs 150 to Rs 160 million per week thus far, officials estimate the sales to zoom upto Rs 200 to Rs 250 million once the Maharashtra lottery is in place.

Playwin Infravest Pvt Ltd, which has more than 3,000 lottery terminals spread over 14 states, aims to at least triple the number of terminals by next April.