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| indiantelevision.com's Breaking News |
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| Desi Sesame Street on the anvil |
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Indiantelevision.com
Team
(12 November 2002 3:00 pm) |
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| MUMBAI: Popular kids' show Sesame Street
could soon appear in an Indian avatar, if the producers manage to
find a local production partner. |
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The top rated American children's infotainment
show that has won the maximum Emmys thus far, is looking for an Indian
partner who can choose relevant subjects to be tackled on the show,
as well as possible broadcasting alliances, local characters and other
feasibility details. A delegation of the New York based Sesame Workshop
which produces Sesame Street, is currently in India to tap
local partnerships.
Sesame Workshop is a non-profit organisation that has conceptualised
and produced Sesame Street, on air since 1969 in the US. A Sesame
Workshop group had probed the possibility of a similar tie up here
seven years ago, but the response has been encouraging only this time
round.
According to media reports quoting Sesame Workshop business development
manager Sean Love, it could be another 18 months till a model specific
to Indian requirements is developed. The team is yet to finalise which
channel will telecast the Indian version of the monster muppets, which
have imparted education and entertainment to generations of kids.
Finer details like the language to be used, number of episodes and
duration of episodes too have to be worked out.
Sesame Street currently runs as an afternoon block on Hallmark
channel in India, using the TV to teach pre schoolers skills that
make for a smooth transition from home to school. Sesame Street
has received the most Emmys in TV history. Studies have revealed that
teens who watched the show excelled in many ways and expressed less
aggressive attitudes than those who did not watch the show, says a
report in Mid-day. |
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