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MUMBAI: Om Namah Shivay , a mythological series that had
a two year-run on national broadcaster Doordarshan's main DD1 channel,
is taking a bow on Sony Entertainment Television in the afternoon
band
Starting Monday, the series, which wound up on DD1 after completing
208 episodes, will air weekdays Mondays through to Fridays from
2:30 pm to 3:30 pm.
The strategy of pitching a one-hour mythological in a daily slot
is certainly something new and it remains to be seen how the "ubiquitous
Indian housewife" responds to this one-hour daily dose of television
religosity.
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