Discovery to offer two more channels in India

Discovery Communications will bring to the Indian subcontinent two more channels next year, including the popular 'Discovery Health' and another channel which will be a toss between its history channel called 'Civilisation', 'Discovery Kids' and 'Discovery Travel & Adventure'. All these blocs are currently aired on the main channel.

Discovery health would include some India specific programming including Yoga and Ayurveda in keeping with the channel's policy of focussing on local programming.

Discovery has however decided to continue as a stand-alone platform rather than join one of the larger broadcasting bouquets such as Zee, Sony, CNBC or Nickelodeon. National Geographic which is being included in the Star TV bouquet is cutting into Discovery's revenues due to attractive packages offered by Star TV. Discovery markets itself for Rs 5 per subscriber while National Geographic markets itself for Rs 2 per subscriber.




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