E-CITI SIGNS UP WITH IMAX

E-Citi Entertainment (I) Pvt. Ltd, promoted by Subhash Chandra's Essel Group, has inked an exclusive strategic alliance with Canada-based IMAX Corporation, which provides technology for giant screen entertainment industries around the globe.

Under the strategic alliance E-Citi will build at least six such large format IMAX screens over the next 40 to 60 months in Hyderabad, Mumbai, New Delhi, Chennai, Bangalore & Calcutta. The tickets are proposed to be priced within an affordable range.

Imax's 15/70 film format is the world's largest and ten times larger than a conventional 35mm film.

E-Citi is in the process of setting up integrated Family Entertainment Centers all over the country. In the first phase, 23 cities are being targeted. E-Citi is currently implementing its plans in Mumbai, Delhi, Ahmedabad, Chandigarh, Lucknow, Bangalore, Chennai and Baroda.



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