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Turner fissions ad sales
unit
Turner Broadcasting
has split up its ad sales functions in to two - one looking
after news, and the other after entertainment ad sales.
The entertainment unit's ad sales are to be headed by senior
vice-president David Dickman, who has been redesignated
as Turner International Advertising Sales executive vice-president
looking after Europe, west Asia, Africa, Latin America and
the Asia Pacific. Responsibility for news ad sales falls
on Kevin Razvi, who has been promoted as executive vice
president of TBS International's Advertising Sales for the
same regions.
Both executives will be based at TBS's European headquarters
in London and will report to Andy Bird and David Levy, co-presidents
of Turner Broadcasting International. Together they will
oversee 10 CNN branded television networks, 33 TBS entertainment
networks and 35 CNN and entertainment Web sites.
In addition to the promotion of Dickman and Razvi, Richard
Chamberlain and Teri Carcano have each been promoted to
senior vice president of Turner International Advertising
Sales. Chamberlain is based in New York and is responsible
for international advertising efforts across the East Coast.
Carcano is based in Los Angeles and is responsible for international
advertising efforts across the Midwest and Western regions.
They report to Dickman and Razvi. Dickman and Razvi who
assume the responsibilities previously held by Levy, who
was president of Turner International Advertising Sales,
before assuming his current position.
"Turner Broadcasting's international businesses are some
of the fastest growing areas for the company," says Levy.
"This new structure will help us focus equally on our entertainment
properties and news services, positioning the company for
continued growth and success in the global marketplace and
further expansion in the digital arena."
"As clients become more focused on worldwide strategies,
this new structure will help us provide smarter, global
cross-platform media packages," said Bird. "The speed at
which we are developing our branded product and our new
distribution channels gives us a real head start."
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