|
Nine Gold claims major gains
(posted
on 24 November, 8:20pm)
The
Kerry Packer HFCL joint venture Nine Broadcasting claims
to have lifted the sagging fortunes of DD's Metro channel
as per recent TAM ratings. A news release issued by it says
it has achieved consistent growth since its launch 60 days
ago. From the launch week high of 5.2, the TRPs have reached
a recent high of 9.6 during the 5 - 11 November week, claims
the broadcaster.
Additionally, Nine Broadcasting claims that the recent surge
in DD metro's ratings has dampened the rapidly improving
fortunes of Star Plus. The ratings which were already on
the rise have supposed to have recieved a boost after the
Helen concert on Nine Gold, thus grabbing a sizable cable
and satellite audience. DD Metro, it says, has surged ahead
of Star Plus to take the leadership position with a 70%
increase in the average of the top 10 slots across this
segment. (Refer to Graph 1) in the SEC
AB segement. The figures for SEC A along are even more impresssive:
the growth is 82 per cent since
the launch (Refer Graph 2).
Across
all SEC's and all TV household's, the average of the Top
10 DD Metro shows is more than double that of the other
satellite channels, claims Nine Broadcasting. DD National
follows in close second. (Refer Graph 3).
The channel claims that post-Helen the ratings had increased
by one percent equivalent to an 108% increase. (Refer Table
2).
Programming such as Kundali, Dushman, Zindagi Milkar
Bitayenge and Nargis amongst others, are claimed
to be the reason behind the sucess of Nine Gold on DD Metro.
This phenomena cuts across all SEC segments (Refer Graph
4).
ANNEXURE
- SUPPORTING DATA
The Helen concert was introduced in the seventh
week
Table
1
|
City
|
Week
1
|
week
2
|
Week
3
|
Week
4
|
Week
5
|
Week
6
|
Week
7(H)
|
Week
8
|
Week
9
|
|
Mumbai
|
4
|
5.5
|
3.5
|
4.7
|
4.5
|
5
|
3.9
|
4.9
|
8.2
|
| Delhi |
11.6
|
10.4
|
18.1
|
13.1
|
14.4
|
15
|
13.4
|
15.6
|
18.5
|
| Calcutta |
8.4
|
11.2
|
12.4
|
10.2
|
9.5
|
10.3
|
11.5
|
11.8
|
12.4
|
| Kanpur |
11
|
11.4
|
13.5
|
10.4
|
13.6
|
11.6
|
11.1
|
14.3
|
19.1
|
| Ahmedabad
|
8.2
|
8.7
|
8.7
|
10.1
|
13
|
11
|
9.9
|
13.2
|
13.3
|
| All
centers |
3.1
|
3.6
|
4.4
|
3.7
|
4.2
|
4.3
|
4.1
|
4.8
|
5.9
|
| All
minus South |
4.1
|
4.7
|
6
|
5
|
5.5
|
5.8
|
5.6
|
6.8
|
7.6
|
| TRP
Cities |
5.2
|
6
|
7.4
|
5.8
|
6.2
|
6.8
|
6.2
|
7.5
|
9.6
|
GRAPH 1
GRAPH 2
Back to top
GRAPH 3
TABLE 2
| City |
Week
1
|
Week
2
|
Week
3
|
Week
4
|
Week
5
|
Week
6
|
Week
7(H)
|
week
8
|
Week
9
|
Prior
Helen
|
Post
Helen
|
%
increase
|
| Mumbai |
1.7
|
1.1
|
1.1
|
1.3
|
1.6
|
1.6
|
1.4
|
1.7
|
3.5
|
1.4
|
2.6
|
85.7 |
| Delhi |
1.6
|
1.4
|
|
1.8
|
1.9
|
2.5
|
1.6
|
2.3
|
5.0
|
1.8
|
3.7
|
102.8 |
| Calcutta |
0.3
|
1.5
|
0.3
|
0.3
|
0.3
|
0.8
|
1.6
|
1.1
|
3.1
|
0.7
|
2.1
|
188.2 |
| Kanpur |
0
|
1.1
|
1.9
|
0.7
|
1.4
|
2
|
1.9
|
2.2
|
3.4
|
1.3
|
2.8
|
117.8 |
| Ahmedabad |
5.1
|
3.9
|
4
|
3.5
|
4.2
|
5.7
|
3.4
|
5.5
|
6.6
|
4.3
|
6.1
|
42.1 |
| All
Centers |
0.5
|
0.6
|
0.7
|
0.4
|
0.6
|
0.6
|
0.4
|
0.8
|
1.6
|
0.5
|
1.2
|
121.1 |
| All
minus South |
0.9
|
0.9
|
1.1
|
0.7
|
0.9
|
1.1
|
0.8
|
1.3
|
2.4
|
0.9
|
1.9
|
102.3 |
| TRP
Cities |
0.8
|
0.8
|
1.2
|
0.7
|
0.9
|
0.8
|
1
|
1.2
|
2.5
|
0.9
|
1.9
|
108.9 |
Graph 4
see more headlines
|
