Prasar Bharati proposes DTH TV venture

The DTH saga continues. After breaking the hearts of many a private Indian broadcaster by mandating that 20 per cent is the total broadcasting investment limit, the government is now steering its state-owned broadcaster to set up a DTH platform. At a meeting yesterday, the Prasar Bharati board gave Doordarshan the go-ahead to get into DTH.

DD chief R.R. Shah in turn has said that it is open to take a minority 20 per cent stake and has issued a welcome call to non-broadcasters to come and partner it in the venture.

The state-owned broadcaster also intends to begin conversations with other private broadcasters to guage their reaction towards a DD operated platform and whether they would be interested in joining it.

DD's position is that if it runs the DTH platform it will perceived as an independent one as against a Star TV or Zee TV run service.

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