B4U says it is open to invest 20 per cent in DTH operation

B4U Multimedia which has built up a successful music channel in B4U Music says it is interested in investing 20 per cent in a DTH platform, should it get the opportunity. The company is backed by four businessmen - Lakshmi Nivas Mittal, Gokul Binani, Bharat Shah and Kishore Lulla - and also runs an entertainment channel in India B4U Entertainment, apart from pay channels in the UK, US, and west Asia.

Speaking to indiantelevision.com B4U CEO Ravi Gupta said: "We have certain concerns relating to the DTH notification and we will be taking them to the relevant authorities. But we have taken an in-principle decision to participate in a DTH platform."



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