Committee suggests sweeping reforms to spruce up
Prasar Bharati

The three member high-level committee appointed for the restructuring of Prasar Bharati has finally submitted its report to the government after much delay. The committee consisting of Discovery Channel managing director Kiran Karnik, marketing guru Shunu Sen and Infosys chairman NR Narayan Murthy have suggested some radical reforms for Prasar Bharati to face the new economy.

According to the committee Prasar Bharati, with its available infrastructure should make the most of convergence opportunities. For this purpose, it was recommended that it should set up another division in addition to Doordarshan and All India Radio. The New Media division will look after the convergence opportunities, DTH, Interactive TV Internet space and Digital terrestrial broadcasting.

The panel also suggested that Doordarshan should tie up with MTNL to make foray into Internet services. The tie up could also spread to various other states in alliance with Department of Telecom Services.

The process for modernisiation already seems to have started with Doordarshan talking to various international media companies like BBC, CNN, AOL etc for delivery of content through the Net and also digital broadcasting. It is also believed to have struck a deal worth Rs 1 billion with Kerry Packer wherein it has sold airtime rights in the time slot of 7 p.m. to 11 p.m. on DD1.



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