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Cartoon Network to premier its Asia Pacific on-ground promotional
event in Mumbai
As part of its integrated marketing
initiative, Cartoon Network will be premiering its on-ground
promotional event for the Asia Pacific region, Cartoon Network
Super-Size Cinema, in Mumbai on 20 May, 2000.
The event will be divided into two sections: first will
be the screening of Cartoon Network originals, Cartoon
Cartoons, on a giant 35-foot screen. The second will
be an interactive session which will include fun & games
and contests.
The event will cover other two metros namely Delhi and Chennai
at a later date.
According to Christine Fellows, VP, Cartoon Network Asia
Pacific, "This is the first time Cartoon Network Super
Size Cinema has ever been launched in any country outside
the US. The X-Treem Toon Challenge is an innovation that
has been specially designed for India and this is its world
premier."
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