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Sony MAX makes an official
debut
Sony Entertainment Television
officially launched Max, its films, sports and events channel
at a glittering bash in Mumbai's Oberoi Hotel on 10 March.
Set CEO Kunal Dasgupta says that the channel has acquired
the best of films for airing in the coming year. Hindi blockbusters
like Hum Dil de Chuke Sanam, and even more importantly the
biggest hit of the year "Kaho Na Pyaar Hain" which is still
running to packed houses in India.
"We have acquired a library of 800 movies for the channel..
and it's a fare that will attract audiences," says Dasgupta.
"This apart also we have got one day cricket in Sharjhah,
in March end, the cricketnext.com cup in Bangladesh, and
other matches too." Apart from cricket special events around
singing stars Lata Mangeshkar, Asha Bhonsale, among others
are planned.
"The key words are maximum movies, maximum cricket, maximum
events - Max," says Kacon Sethi, who heads Max.
The launch event was attended by a galaxy of television
and film personalities: Jackie Shroff, Bhagyashree, Salil
Ankola, video rights king Raman Maroo, one of the Taurani
brothers, Rajiv Kapoor, Archana Puran Singh, Simone Singh,
Fahad Samar, Jaaved Jaffrey, Ravi Behl, Mark Masceranhas,
Krishen Kumar of T-Series, Mahesh Anand, Sonu Nigam, et
al.
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