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Prabhat gets a new lease of
life: to launch Kannada channel
Prabhat, the
Marathi channel, will be launching another regional channel
on 4 April 2000. The channel called Suprabhat will have
4 hours of original programming which will be repeated throughout
the day. It is being beamed off a Thaicom-3 transponder,
the same one off which Prabhat is being beamed off.
The channel was on the brink of a shut down and had not
been able to make payments to producers who were providing
them with software. But since then an angel has stepped
in and is said to be willing to back the group that has
set up the channel to the hilt. A film director and producer
has additionally been brought in on the company's board
following the angel's entry.
With cash in hand, Deepak Agarwala, Anand Rangaswamy, Anil
Shetty, Ajinkya Deo - the promoters of the channel - have
been pouring it all into the Kannada service. A programming
head has been hired in Banglaore and the gameplan is to
launch Suprabhat by 4 April. The only thing that is to be
seen is that if the channel is geared up to compete with
the well established Kannada channel, Udaya, from the Sun
stable.
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