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Cartoon Network to set
up interactive Internet sites
Cartoon Network
plans regional websites in different regions across the
Asia Pacific. The network will launch a site for Australia
by mid year. Other sites planned are for India in English,
Taiwan in Mandarin and so on.
Turner International's Hema Govindan said that the key difference
between the TV channel and the site will be new, interactive
elements introduced via the World Premier Tool.
"For instance, hypothetically speaking, in a chat room,
Johnny Bravo will have a dialogue with people visiting our
website. It will also be specific to the country the website
is being built for. The cultural cues will be very , very
different. The characters we champion, the interactive elements
will be different." Govindan said that the net could consider
regional sites in Indian languages at a later stage, similar
to it's channel strategy.
She added that the channel penetration's was 10 million
at present, and plans were to extend penetration beyond
urban India. "The tune in will only come with more localisation
and customisation. We are also looking at initiatives like
Get Tooned, when we actually animated five Indian kids and
put them on air as interstentials."
The channel has featured five kids in Australia and New
Zealand, five in South East Asia, 5 in Taiwan and five in
India. Research has shown that Indian kids would like to
see winners. Because of that, the channel plans to showcase
more Indian kids as winners in cartoon form in the new future.
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