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Kermit Channel's K2K plans
for Y2K
The 40 year old Kermit Channel which entered
India in 1999 has drawn up strategies for the year 2000.
The Jim Henson Company's and Hallmark Entertainment Television's
joint venture has drawn up a campaign which will be called
"K2K" to design a creative platform to introduce viewers
to the new programming that will be shortly premiered on
the channel and to provide a timely and contemporary platform
to showcase the human characteristics of 'Kermit the Frog's'
personality which viewers can identify with as a positive
role model.
The K2K campaign would be an image campaign and would have
a separate logo. It portrays Kermit as the world's greenest
friend, hero, heartthrob and a celebrity. New shows like
'Jim Henson's Construction Site', 'Brats of the last Nebula'
and 'The secret world of Alex Mack' would be introduced
which have a blend of entertainment as well as educational
value for the kids mainly aged between 2 and 12. The on-air
and print campaigns for the K2K campaign have been designed
in-house.
The 24 hour pay channel claims to have a penetration of
over four million Indian households.
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