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Four regional channels to be
launched
The Rathikant Basu promoted
Broadcast India has planned to launch four encrypted regional
channels--Bangla, Punjabi, Gujarati and Marathi. The channels
are expected to be on air within the next six months through
Insat 2E. The company is under negotiations with Videsh
Sanchar Nigam Limited (VSNL) for uplinking.
Broadcast India is also in the process of content creation
for their forthcoming Internet project. The company also
has plans to get in the radio market once the Government
reviews its policies.
Murdoch owned News Corporation has a 5 per cent stake in
the company which be raised only till 20 per cent as per
the Government regulations.
Basu has pumped in RS 1200 million for the regional channel
venture and the leading consulting firm Arthur Anderson
will work on the business plan. Venture capital funding
will be seeked by Basu.
The regional channels will be a part of the Star TV bouquet
following the distribution agreement with Star TV.
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