DD MARATHI IS NOW 'SAHYADRI'

Doordarshan has rechristened its regional channel, DD-Marathi to 'Sahyadri'. The renaming ceremony took place today at 4.00 pm and was telecasted live on the channel. The 24 hours Marathi channel is aired through Insat-2C on a free-to-air platform as any other DD channel.

The rechristening has been done to create an identity for the channel which faces competition from Zee's Alpha Marathi, Prabhat, Tara (the forthcoming channel from Broadcast Worldwide) and another one from the southern powerhouse Eenadu.

Recently Doordarshan had announced its willingness to part its regional channels to private players and the national broadcaster is hoping this renaming step to add value to the channel.

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