MTV Youth Marketing Awards announced

The results of the MTV and Indiatimes.com co-sponsored event, Youth Marketing Awards were announced yesterday. The criterion for the awards, which are divided into two sections: marketing and advertising, is that the campaign should be "out of the box". It shouldn't be something which you have seen before and it need not be popular.

The awards which were instituted by MTV, which calls itself the 360 degrees brand, three years ago have come a long way since then. They had some 50 entries last year and the entries have risen to almost 450 this year.

Shumit Roy, head of the Mumbai Ad Club Mumbai, is the convenor for these awards. According to him, "When I say out of the box I don't mean popular. I mean something which has never been done before. But it need not just be creative work. It should be appealing and groundbreaking both."

The results of the awards were as follows:

Print ad of the year:

	Agency	Client	Campaign
Joint Silver	O&M	Britannia Hide & Seek	Bullfight
Joint Silver	O&M	Onida	Lord Hanuman
Gold	Concept	Shiv Sena	Italian

Print ad of the decade:

	Agency	Client	Campaign
Silver	Not Awarded
Gold	O&M	Pepsi	No to Coke

TV ad of the year:

	Agency	Client	Campaign
Silver	Not Awarded
Gold	Not Awarded

TV ad of the decade:

	Agency	Client	Campaign
Silver	Lintas	Bajaj	Tribals - Sunny
Gold	Contract	Chicklets	Fatso

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