The Indian Express group goes on air; signs pacts with CNBC India and Broadcast Worldwide

The publishing major - The Indian Express Group has made a foray into television businesses. The finance daily, The Financial Express will soon enter into pact with the Raghav Bahl promoted business news channel CNBC India which is a joint venture between CNBC Asia and Raghav Bahl's TV-18.

They have entered into a content sharing agreement. The Financial Express (FE) will have access to CNBC India's news while the satellite channel will utilise FE's journalistic infrastructure facilities for CNBC India's television channel and its business portal www.rupeemaker.com.

In the meanwhile, the Indian Express Group has entered into an agreement with the Rathikant Basu promoted broadcasting company Broadcast Worldwide. The Indian Express will produce Marathi and Punjabi news and current affairs programmes for the 'Tara' group of channels promoted by Broadcast Worldwide. Shekhar Gupta, CEO of The Indian Express Group signed a pact with Kishor Alhuwalia, the CEO Broadcast Worldwide Punjabi channel in Chandigarh.

The Indian Express will use its editorial expertise while Broadcast Worldwide will provide it with its technical and production expertise. A new show 'The Indian Express on Air' will also be launched.

The Indian Express Group has entered into the broadcasting world with this pact. But what needs to be seen is will it be able make hold its ground in this media.

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