Chaniya-choli for the world - B4U to be India's fashion window to the world

Finally Indian fashion will have a showcase to the world. B4U, the channel which carried Indian cinema to the global audience is all set to do the same with India Fashion.

B4U, the distributors of Fashion TV, or FTV as it is popularly known has tied up with the channel and will broadcast Indian Fashion shows throughout the world. This means that a whole new world for people from the Indian fashion industry who have been largely restricted to local markets.

The channel will also be involved in local level promotions like showing Indian fashion shows in theaters, promoting new faces and organising fashion shows and contests. For the purpose of fashion contests, B4U has tied up one of the leading model agencies of the world, Metropolitan.

Apart from the fashion channel, B4U will also start its music channel that is expected to compete with MTV and Channel V. B4U is also doing its bit to popularise Indian music. B4U has an arrangement with the international music channel MCM, wherein MCM will air one hour of exclusive Indian music.

The channel will also make foray into internet with its fashion channel. B4Ufashion.com is under construction and once it is completed it will be linked to FTV.fr. Ravi Nair would heads the infotech team of the channel. The site would have both B2B and B2C sections.




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