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Filmmaker Bobby Bedi, who doubles up as FRAMES convenor,
said that although it has been a good year for television
in India, the 'aesthetic of content is narrowing down'. Increased
exposure to films, domestic and international have resulted
in audiences being more aware of better camerawork, technology,
and scripts. "They are no longer ready to accept inferior
work", he said, ending his speech with an appeal to 'try and
make great content'.
Information and broadcasting ministry's secretary Pawan Chopra
who followed him also stressed on the content aspect, but
wondered why software makers had to be dependent on foreign
investment for content creation when domestic financial institutions
and corporates could be interested in investment.
UK secretary of state, department of culture, media and sports
Tessa Jowell who could not be present at the convention, mentioned
in a speech that was read out on the occasion that Britain
was game for a co-production treaty with India that would
give a fillip to shooting of Indian films on UK soil.
I&B minister R S Prasad in his address also said that a friendlier
regime was being put into place for increasing the possibilities
of shooting foreign films in India, and that a single window
system would be put into place.
Regarding piracy, an issue that has gained prominence in
the last one year, Prasad said that a comprehensive policy
needed to be worked out. The government was willing to lend
the airwaves for educating people about the menace of piracy,
but the initiative has to come from the industry.
Prasad said later in his press conference that addressability
is designed to bring in transparency in the cable trade and
that it has to be enforced as the industry left on its own
failed to do it on its own.
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