• Vogue Fashion?s night out takes Mumbai by storm

    Submitted by ITV Production on Sep 04

    By Papri Das

    ?A shopaholic?s paradise? is what best describes the atmosphere at the seventh edition of Vogue Fashion?s night out in Mumbai. Organised by Vogue India, the event took Mumbai?s luxury shopping destination Palladium by storm on 2 September with exclusive merchandise, exciting deals and one of a kind surprise event for the thronging shoppers and fashionistas.

    The event also attracted a crowd of young trendsetters and fashion enthusiasts who were seen posing and taking selfies in their statement wearables. And if the ladies raised the bar higher for high-end fashion with their maxi dresses, crops tops and designer accessories, the men stole the show with their edgy hairdos and comfortable yet funky T-shirts.

    They left no stones unturned to up their game at the Vogue Photo booth, where Jean Claude Biguine styled them further. Along with laminated frames of their selfies, the best clicks also got complimentary three months worth of subscription of Vogue India.

    What else was up for grabs? A scarf by Tarun Tahiliani, a jumpsuit by Shantanu & Nikhil, a dress by Masaba Gupta, a jacket from BODICE by Ruchika Sachdeva, a skirt from Ikai by Ragini Ahuja, earrings by Outhouse and many more. If that wasn?t enough, the merchandise for the evening were specially designed by two of the nation's top designers, Rajesh Pratap Singh and Anamika Khanna.

    While the stores were brimming with excitement, the hotness quotient touched new heights at the mall?s very own lounge, Social, where celebrities poured in for the after party.

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  • Delhi gets fashion heavy with dual flagship stores from 1090F & Fusion Beats

    Submitted by ITV Production on Sep 04

    Fashionistas in New Delhi had a good reason to rejoice earlier this month when leading fashion apparel brands 1090F and Fusion Beats launched their flagship dual stores in one of the posh shopping districts. The launch also featured their much awaited Autumn Winter 2-15-16 collection.

    The labels' parent company Creative Lifestyle intends to multiply the magnitude of women?s fashion market by establishing several other EBOs (exclusive brand outlet) and MBOs (multi brand outlets) as well, ensuring that 1090F?s products are available throughout the country.

    ?Our target is the young cosmopolitan woman of today, who likes to sometimes experiment with eclectic styles and sometimes prefers to keep it simple and classy. Our customer age group can be anywhere between 22 to 40,? said Creative Lifestyle president Radhesh Kagzi.

    Emphasising the importance of tapping into Delhi?s consumer base, Creative Lifestyle MD Rahul Mehta said, ?India?s fashion landscape is changing and, we, at 1090 F & Fusion Beats are going to ensure that we continue our march towards attaining the number one position in women?s fashion.?.

    The new collection focuses on chic women?s wear and trendy casuals. The highlights include layered tops, over shrugs in both long and short length, maxi dresses, colour block and lace dresses, shirt dress and crops.

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  • "If I do an inventory, I think I own 300 pairs of shoes" : Sonu Sood

    Submitted by ITV Production on Sep 04

    By Papri Das

    Known for his chiseled body and action packed roles, Sonu Sood is the kind of actor that makes you root even for the villain. (Remember Dabangg?) Given his 'angry young man' image, it comes as a surprise when we found out that he is a self confessed shopaholic. 

    After a two month hiatus from the maximum city, Sood is back in Mumbai and Exec Lifestyle caught up with him at Vogue Fashion's Night Out. Looking dapper in a black on black suit, he soon slipped into the crowd of celebrities inside a popular pub for the after party of the event, but not before answering a short Q&A on fashion with us.

    Excerpts:

    What's your fashion mantra?

    Wear what's comfortable and be confident in it. Don?t follow a fad blindly unless you want to experiment and are down for it. In events like these, you generally see a lot of people decked up for the occasion, but for me this occasion is all about meeting my friends. I was out of Mumbai for a few months and I am going to have a good time catching up.

    Have you ever gone on a shopping spree?

    Although I hold myself back here, but yes, there have been a few instances abroad where I have gone on a shopping spree. There was time during shoots when I over stacked myself with stuff I bought and I had nowhere to store them. Women are often teased for their love for shopping but it is definitely not exclusive to them.

    What do you go gaga over in a store?

    Shoes, shoes and more shoes. I am head over heels for a new pair of shoes. If I do an inventory of my wardrobe, I think there will be around 250 to 300 pairs of shoes at least.

    What type of shoes do you prefer?

    Depends on where I am headed to and what the occasion is. I like the good old classics, but off late I am experimenting with colours and patterns but within my comfort zone.

    Would you go to a party wearing the wackiest pair of shoes?

    Oh absolutely. I sometimes wear bright red converse shoes with formals. But then again, I need to be among people I hang out with.

     

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  • Lakme Fashion Week Winter/Festive 2015 day 2: Anita Dongre?s new line reconnects with ?Grassroot?

    Submitted by ITV Production on Aug 28
     

    The second day of India?s biggest fashion extravaganza, Lakme Fashion Week Winter/Festive 2015 saw celebrated designer Anita Dongre give a tribute to the glorious craftsmanship of Indian handlooms with the launch of her new line ?Grassroots?.
     
    The collection was as pleasing to the eye as was the stage decor, which was marked by a decorated tree that stood on the stage. It reflected Dongre?s dream to revive the precious crafts of the country like Ahir embroidery from Gujarat, Ikat from Karnataka and Hyderabad, Gotta Patti from Rajasthan, weaves of Banaras, intricate Warli and hand block prints turned into a reality with ?Grassroot.?
    Featuring the beautiful weaves of Banaras, ikat, khadi and hand spun silk, Dongre added the beauty of block printing, Warli and embroidery to highlight the apparel. The opening of the show was a dramatic entry of five white cropped tops with varying sleeves, teamed with black Samurai pants.
    The final mirror work line moved from smocks and jackets to gowns, floor length front open maxi, printed peplum blouses and sparkling kurtas matched with orange cropped jackets on indigo, orange and black long lean dresses.  Anita?s premiere collection of eco-conscious bags were functional and displayed the craft of miniature paintings of The Flora Fauna, The Mughal Garden and the Desert Craft Series, which are part of the ancient tradition of Jaipur. The Kashmir Motif series had Persian, Mughal and Indian influences with Aari work; while the Canvas of Thread Line paid homage to the craft. The natural line of jewellery included the Rabari Collection of semi-precious stones on silver. The Copper Craft Collection in wood, jute and copper and the Bargello Line, was a mix of jute and silver hues.
     
    When it came to the finale, Dongre invited 26 master craftswomen from Gujarat to walk the ramp, making them the stars of Lakme Fashion Week Winter/Festive 2015.
    When fashion meets craft revival, then the result is the fabulous ?Grassroot? brand by Dongre, who has worked for decades to bring traditional heritage fashion to centre stage.
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  • Diamonds are forever

    Submitted by ITV Production on Aug 21

    By Papri Das

    Tanishq has launched the second edition of the Farah Khan Collection. The jewellery range is an extension to the elaborate diamond jewellery collection line launched last year. Designed by renowned celebrity jewellery designer Farah Khan Ali, the collection is a take on the royal rhapsody of the Persian and Mughal aesthetics in a contemporary perspective.

    Unveiled by Farah Khan Ali and Titan Company head of jewellery division Sandeep Kulhalli, inspiration was brought to life as beautiful models sashayed down the runway, draped in striking outfits, complemented by the stunning diamond jewellery designed by Ali.

    Overjoyed with her second collaboration with the brand, she said, ?I am extremely elated to announce the launch of the second edition of the Farah Khan for Tanishq line.?

     

    When asked about her thought behind the collection, Ali said, ?This collection is a recreation of a glorious era of grandeur, splendor and preciousness. Using intricate floral and bird motifs, it marks a royal celebration of exotic new forms, inspired by striking silhouettes and enchanting colors.?

    The diamond accessories that the models sashayed in were crafted in 18k gold with diamonds and other precious stones like rubies, emeralds, pearls, citrine, amethysts and topaz amongst others. With an assortment of chandelier earrings, cocktail rings, pendant sets and bracelets, the collection has taken a step forward by adding multi finger rings, ring-earring sets, ear cuffs and front back earring sets to cater to the fashionable trend in jewellery today. 

     

    Speaking about the target clientele for the collection, Kulhalli said, ?This collection is for the Indian woman, who considers jewellery to be an extension of her personality. We are pleased to have Farah back in the Tanishq family as we celebrate the success of this stunning range of jewellery. We are confident this second edition will be as successful as the first one, if not more, and have an appeal amongst women of diverse age groups across India.?

    The versatile collection can be paired with both ethnic as well as western outfits.

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  • Juhi Chawla unveils Tanishq?s latest gold collection - The Divyam

    Submitted by ITV Production on Aug 07

    By Papri Das

    All that glitters is most definitely gold and giving credence to this was the first day of India International Jewellery Week, which saw the launch of Tanishq?s latest gold collection - The Divyam.

    The Divyam was a world removed from the usual modern aesthetics that our eyes are trained to see in fashion shows. Floral garlands decorated the sidewalks of the runway, while temple bells and powerful spiritual chants replaced the ?oh-so-familiar? peppy background music that models catwalk on. The fragrance of the flowers too added to the mystic and holy ambience of the runway.

    With the elegant and effervescent Juhi Chawla?s association with the brand, anticipation was already high surrounding Tanishq?s latest launch. From follower-heavy lifestyle and fashion bloggers to eminent industry honchos and stylists, the house was packed with a buzzing audience. The opening semi-classical dance was quick to grab attention, soon followed by models who effortlessly sashayed in displaying the glowing yellow metal around them. Carved out of 22 carat gold, The Divyam is inspired by the heritage surrounding Indian temples, at the same time keeping it lightweight for more contemporary patrons.

    Titan jewellery division, associate vice president of design Revathi Kant said, ?When you talk of heritage, temples offer a great deal of inspiration for us designers. First is the architecture, then the figurines, and of course myths and stories that are associated with temples make it a treasure trove for inspirations. What we have tried to do is take all of that along with their intricacies and represent it through the designs in the jewellery collection, and create a product, which is hand crafted for today?s modern woman.?

    Kant further added that their target patron for The Divyam collection is the contemporary woman who prefers lighter jewellery, and yet loves a touch of ethnicity and gold on her. ?It?s an ethno-contemporary collection. They are more of statement pieces. The jewellery can go with sarees, or even with a maxi dress or a black cocktail gown. It has been designed keeping the modern Indian woman in mind, who is not necessarily donning a saree all the time,? said the designer.

    The collection features different gold techniques like nakashi work, laser cut stamps and cut work. Apart from the distinct lockets with straight edges, what was noteworthy was the use of ?jhumkas? in the collection. Kant explained that it was a conscious decision keeping in mind the current consumer trends.

    ?Jhumkas are very much in focus this season. Not just that, ear-wear are selling pretty well. There are beautiful ear cups and there is a lot of adornment around ears, which can be experimented with. Jhumkas add that perfect touch of tradition with otherwise sharper and edgier neck pieces,? Kant added.

    The show was divided into three major segments, with classical dancers playing perfect interludes with their dance moves. Their final act tactfully built up the atmosphere for the show-stopper to hit the stage. As Chawla glided in elegantly, showcasing the many necklaces of various lengths with the masterfully made stone studded gold choker at the center of all attention, the crowd couldn't help but applaud.

    After the show was over, the bubbly actress told this website that when it comes to jewellery, she was more inclined towards the traditional. ?I love traditional jewellery so needless to say that I prefer more intricate designs. I like polki and jadau jewellery,? she said.

    When asked to pick her favourite from the numerous necklaces she was adorning, Chawla initially finds herself in a bind, unable to pick one but finally decides on the gorgeous polki choker. ?I really like what I am wearing. Each one of them is stunning. My favourite would be the choker but I really can?t pick,? she says. ?I love them so much that I want to take all of them home, until they said they will come running with the bills,? she signs off with a wink.

     

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