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Mam | Media And Advertising |
Arrow says 'best is yet to come' in latest campaign |
Marking its 25th anniversary in the country this year, Arrow continues to stand tall for its contemporary, timeless and classic workwear; one that India has loved it for. Pioneering workwear styles that allow professionals to look and feel their best each day, Arrow has been at the forefront of shirt-making from creating the first detachable collar in 1851 to creating 400 more.
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Mam | Media And Advertising |
Initiative appoints Alok Sinha as chief strategy officer |
IPG Mediabrands has appointed Alok Sinha as chief strategy officer in line with the agency's transformational vision merging legacy with new-age dynamism. In his new role, Sinha will be driving Initiative's strategic planning nationally and will be working collaboratively with all clients of the agency, including Amazon, Reckitt Benckiser, Bajaj Auto, Dish TV, Too Yumm, Anchor Electricals, and Carlsberg, to name a few.
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