16 May 2012 Newsletter Subscription

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Volume 31 - Issue No: 83

 
 
 
 
 
 





Media, Advertising & Marketing
 
 
 
 
 

Broadcasters set to challenge Trai regulation on ads
Senior officials of IBF and NBA are working out what course of action to take against Trai's regulation on ad duration; toy with the idea of moving the Tdsat.

Cable ops move Bombay HC, seek extension of digitisation deadline
A clutch of cable operators file petition in Bombay High Court seeking extension of digitisation deadline; court issues notices to I&B Ministry and Trai to reply by 5 June.

Asci pulls up Dainik Jagran's & Vodafone's ads
Asci has received 24 complaints for the period of March and April, out of which it has upheld half of them; most of these ads are part of the healthcare and personal hygiene sector.
 
 

SMG Digital makes two key appointments

Soni ok to all party meeting on offending ads

 
Production of sequel of The Smurfs commences
Golden Lion for Francesco Rosi

Publicis Groupe acquires Longtuo to boost China presence

Nike renews Asian Football Confederation contract

TV Ratings
Top 10 Programmes (29/04/2012 to 05/05/2012)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes


Top 100 Programmes (29/04/2012 to 05/05/2012)
Z Zee TV
SONY MAX
Star Plus
Colors Viacom18
SONY ENTERTAINMENT TV
SONY SAB
Sun TV
Star Pravah
Z Cinema
VIJAY
Life OK
POGO
GEMINI
Star Gold
Star Jalsha
Sahara One

Source: www.indiantelevision.com
Today's Newsbreakers.......India
    		•  Panasonic launches 30 new models of Smart Viera
    		• Parle G re-enters the premium glucose segment
    		• Films likely to be rated as per new categories
    Source: Hindu Business Line
       
    		• Broadcasters slam Trai's notification to limit television ad duration to 12 mins
    		• Empower ministry to take strict action against TV ads: Soni
    		• Brand Equity Agency Reckoner 2011: India's best Advertising & media agencies 2011
    		• Brand Equity Agency Reckoner 2011: New bosses who made their way into advertising's most exclusive club
    		• Brand Equity Agency Reckoner 2011: Top 15 people in creative and media
    		• Brand Equity Agency Reckoner 2011: Biggest gainers and losers in this year's survey
    Source: Economic Times
    		• Dettol's 'Health 100% Marks 100%' ad misleading: Regulator
    		• Google Search retains lead with 97% share
    Source: Business Standard
       
    		• Broadcasters cry foul over Trai’s ad regulations
    Source: Livemint
       
    		• Muthoot net rises 80% y-o-y in FY12
    		• Mercedes-Benz launches M-Class car for Indian roads
    Source: Financial Express
       
    		• Print Ads contravene more codes than TV ads: ASCI
    Source: Media News Line
       
    		• TRAI issues notice to channels restricting ad time
    Source: Moneycontrol.com
    International News
    		• Gill Duff Is New Head of BBDO Atlanta
    		• ESPN.com Wants to Go Legit
    		• 'Men's Journal' Rolls Out Updated Website
    		• Fast Chat: Monique Nelson
    		• ABC Shakes Up Prime Time
    		• Ad of the Day: Athenos
    Source: Ad Week
       
    		• Former AdMob scientist launches cross-advertising platform Drawbridge
    Source: vccircle
  		• Coca-Cola's New World of Marketing: Facebook + TV = Sales
    Source: Forbes
       
    		• Pay TV and digital enjoy strong growth in advertising
    Source: SMH
       
    		• OMD retains £10m Shop Direct search business
    Source: Media Week
       
    		• GM Says Facebook Ads Don't Pay Off
    Source: WSJ
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