27 April 2012 Newsletter Subscription

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Volume 31 - Issue No: 71

 
 
 
 
 
 





Media, Advertising & Marketing
 
 
 
 
 
 

Comedy Central to push for revenue growth
The Viacom18 channel ropes in 30 advertisers after three months of launch and is looking at developing other revenue streams including on-ground events and L&M.

Peter Chernin's firm starts India innings with 49% stake in Endemol India
The first 27 matches of the IPL garner 3.53 TVR compared to 3.88 TVR a year ago; lower ratings may make it tough for MSM to protect its ad revenue of Rs 9 billion. UPDATED!

Vizeum India bags Cholamandalam Finance media biz
Aegis Media's Vizeum India wins the media mandate for the financial services arm of the Murugappa Group; the account will be handled out of Vizeum's Chennai office.
 
 

Infosys, WPP partner to launch cloud-based digital marketing platform BrandEdge

Pix targets kids with 'The Smurfs'

 
Avengers gets off to a flying start overseas
CenemaCon’s Lifetime achievement to Stallone

Dentsu Marcom wins Honda bikes creative duties

Saatchi & Saatchi appoints Ashutosh Karkhanis as ECD- Mumbai

TV Ratings
Top 10 Programmes (08/04/2012 to 14/04/2012)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (08/04/2012 to 14/04/2012)
SONY MAX
Star Plus
Z Zee TV
Colors Viacom18
SONY ENTERTAINMENT TV
SONY SAB
Life OK
Sun TV
Star Pravah
Star Gold
Ten Sports
Star Jalsha
Gemini TV
Imagine TV
Z Cinema
Vijay TV
ETV Marathi

Source: www.indiantelevision.com
Today's Newsbreakers.......India
    		•  Pavers England applies for single brand retail licence
    		• Nestle India net up 8%
    Source: Hindu Business Line
       
    		• China ups ante at T-shirts with Wen's quotes
    Source: Zee News
       
    		• Sunny Leone bags her first endorsement deal from Chaze Mobiles
    		• Percept and Arjun Rampal join hands to launch the 'Lost'
    Source: Economic Times
    		• DLF unlikely to continue with IPL title sponsorship
    		• Timex eyes 65% revenues from youth, women segments
    		• Stepping out well beyond gold
    Source: Business Standard
       
    		• CA Media acquires 49% stake in Endemol India
    Source: Livemint
       
    		• SEO Company Offers Google AdWords, PPC Services
    Source: imsoup
    International News
    		• Oxygen Upfront Highlights New Programming
    		• IPG Reports Net Loss in First Quarter
    		• Why Do People Care About Gawker's New Comment Platform?
    		• Punch Media Wants to Redefine Tablet Advertising
    		• New Bill Aims to Close Crunch in Spectrum Auction
    		• Hot Mobile App Snapguide Integrates With Pinterest
    		• Ad of the Day: Xerox
    Source: Ad Week
       
  		• Channel 4 to air bespoke Twitter response ad
    Source: Media Week
  		• Spain: TV ad revenues free fall 18%
    Source: Advanced Television
       
    		• New York Times Launches Social Media Ad Program
    Source: WSJ
       
    		• Advertising reveues tumble at European publisher Mecom
    Source: Journalism
       
    		• TV ads giving kids a taste for alcohol
    Source: SMH
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