Indiantelevision.com's Ad Accounts Action

 
Posted on 5 October 2007

Indiantelevision.com and Spatial Access Solutions' newsletter -- 'Ad Accounts Action' -- that will keep you abreast with all the creative and media accounts changing hands in the industry.

Spatial Access Solutions (SAS) is India's first media audit firm and hence, has a keen eye on all movements in the space. 'Ad Accounts Action' is brought to you once every fortnight.

Given below is a listing of accounts that moved in the period 20 September 2007 - 3 October 2007.

Account name
Incumbent
New agency
Reported annual
spends in Rs
Media
Blackberrys (apparel)
-
Media Direction (Delhi)
100 million
Kotak Bank
Madison
Starcom Worldwide
400 million
Creative
50-50 Chutkale (namkeen snack) Lowe McCann Erickson 150-200 million
Classic Polo (apparel) Percept H (Bangalore) Stark Communications (Cochin) 60-70 million
JetLite - M&C Saatchi 70-80 million
Jeevanprash (Alkem Laboratories) - Saatchi & Saatchi 120-150 million
Majesta (Alkem Laboratories)
MTV Clothing & Accessories - Bates David Enterprise NA
Schwarzkopf -
 Grey Synchronised Service (G2) NA
Vipul Group (Real Estate & Facility Mgmt) - M&C Saatchi 100 million
Weekender - Bates David Enterprise (Bangalore) NA
Worldphone (VOIP service) - Oxygen Communications 90 million
Creative & Media
Hakoba Sarees Inc
-
Network Advertising
50-60 million
Sony Films (Eastern Division)
-
 Inner Circle (Kolkata) NA
 
Information compiled by Spatial Access Solutions, India's first Media Audit Company.
For information or clarifications email: info@spatialaccess.com, www.spatialaccess.com
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