Indiantelevision.com's Ad Accounts Action

 
Posted on 16 November 2007

Indiantelevision.com and Spatial Access Solutions' newsletter -- 'Ad Accounts Action' -- that will keep you abreast with all the creative and media accounts changing hands in the industry.

Spatial Access Solutions (SAS) is India's first media audit firm and hence, has a keen eye on all movements in the space. 'Ad Accounts Action' is brought to you once every fortnight.

Given below is a listing of accounts that moved in the period 1 November 2007 - 14 November 2007.

Account name
Incumbent
New agency
Reported annual
spends in Rs
Media
Adani enterprises
-
Media Palette
400 million (combined)
Grasim Suitings
-
-
J K Helen Curtis
-
-
J K Green
-
-
Luxor Initiative Media -
Parker -
Raymond Apparel (New brand to launch) - -
Ghadi detergent - - 200 million (combined)
Xpert - -
MR 2 - -
Venus - -
Indiabulls - - 400 million (combined)
Suzlon Energy - -
Rasna - Media Palette 150 million
Austrian Airlines - Initiative Media 250-300- million
Maharashtra Condom Promotion (Hindustan Latex) -
USAid (Project on TB education) -
Wockhardt Ltd -
Mail Today (India Today) - Zenith Optimedia 200 million
Samsung Mindshare Starcom 1.2 billion
Swiss Air - Media Cubic 100 million
Transitions (optic lens) -
Creative
Future Generali (Insurance) - Saatchi & Saatchi 200 million
Himani Navratna Oil & Talc Ambience Publicis Mudra 200 million
Makaan.com Rediffusion DY&R Equus Red Cell NA
Max New York Life (Part of porfolio) Equus Red Cell Euro RSCG, Equus Red Cell NA
Prabhudas Liladher (Brokerage firm) - Percept H 50 million
Typhoo (Tea brand - Apeejay Surrendra Group) - Bates David Enterprise NA
Creative & Media
Cera (Saintaryware)
-
Dentsu Marcom (Ahmedabad)
60-70 million
Fortis-Escorts Cardiac Program
-
 Crayons Advertising NA
Inorbit Mall
Triton
Genesis Advertising (Mumbai)
30-50 million
MDLR Airlines
-
 Percept D'Mark 100-120 million

TTK Prestige Table art (Crockery)
-
 MAA Bozell NA
 
Information compiled by Spatial Access Solutions, India's first Media Audit Company.
For information or clarifications email: info@spatialaccess.com, www.spatialaccess.com
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