Indiantelevision.com
and Spatial Access Solutions' newsletter
-- 'Ad Accounts Action' -- that will keep
you abreast with all the creative and media accounts
changing hands in the industry.
Spatial
Access Solutions (SAS) is India's first media
audit firm and hence, has a keen eye on all movements
in the space. 'Ad
Accounts Action' is brought to you once every
fortnight.
Given
below is a listing of accounts that moved in the
period 19 April 2007 to 2 May 2007.
Account
name
Incumbent
New
agency
Reported
annual
spends in Rs
Media
Bank
of Baroda
Lodestar
Universal
MPG
300
Million
CavinKare
-
Mediaedge:cia
300
Million
Portico
(home décor)
-
Prachar
Advertising
50
Million
Seiko
Watches India
-
Opus
CDM (Media division: Orca CDM)
NA
Volvo
Car India
-
Mindshare
100
Million
Creative
Global
Broadcast News (CNN-IBN & IBN 7)
Brand
David
O&M
200
Milllion
Hero
Honda Achiever
JWT
FCB
Ulka
NA
Hero
Honda Splendor (new variant)
-
JWT
150
Million
MakeMyTrip
Leo
Burnett
Euro
RSCG
200
Million
Nok
Air (Bangkok budget airlines)
-
BEI
Confluence
120
Million
Nola
(chain of restaurants)
-
RK
Swamy BBDO(Kolkata)
NA
Rachana
Television Pvt Ltd. (NTV & Bhakti channel)
-
O&M
250
Million
Radio
City
-
Meridian
100
Million
Volvo
Car India
-
Euro
RSCG (Delhi)
100
Million
Yatra.com
Everest
Brand Solutions
Leo
Burnett
60
Million
Creative
& Media
Alcon
Victor Group
Ambience
Publicis
Fortune
Communications
20
Million
Gloria
Ice-creams
Percept
Noshe
Oceanic
10
Million
Nitco
Brand
David
Mudra
NA
Red
Tape
Percept
H
Makani
Creatives
60
Million
Sia
Lifestyle (Jewellery & Accessories)
-
Quadrant
30-40
Million
Information
compiled by Spatial Access Solutions, India's first
Media Audit Company.
For information or clarifications email: info@spatialaccess.com,
www.spatialaccess.com
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