Indiantelevision.com's Ad Accounts Action

 
Posted on 27 July 2007

Indiantelevision.com and Spatial Access Solutions' newsletter -- 'Ad Accounts Action' -- that will keep you abreast with all the creative and media accounts changing hands in the industry.

Spatial Access Solutions (SAS) is India's first media audit firm and hence, has a keen eye on all movements in the space. 'Ad Accounts Action' is brought to you once every fortnight.

Given below is a listing of accounts that moved in the period 12 - 25 July 2007.

Account name
Incumbent
New agency
Reported annual
spends in Rs
Media
Johnson & Johnson
Mediacom, Lodestar Universal
OMD
1 billion
Olay Total Effects (Skin care)
-
Madison Media (Buying)
NA
Starcom MediaVest (Planning)
Shriram Insight
-
TME (Kolkata)
NA
Creative
9XM (Music channel by INX Group)
 - Orchard Advertising
 200 million
Addo Batteries Triton
 Oxygen Communications
 50-60 million
ANIMAX

Leo Burnett , Euro RSCG

Saatchi & Saatchi

 100 million combined
AXN
PIX
Bengal Shriram (Shriram Properties)
 - Bates David Enterprise (Kolkatta)
 50 million
Forest Essentials (Body care)
 - Equus Red Cell (Delhi)
 NA
Milton Housewares
 - Triton (Mumbai)

70 million combined

Treo Imported Glassware
 -
NewsX and 9X ( TV channels by INX Group)
 - Meridian
 500 million
Olay Total Effects (Skin care)
 - Saatchi & Saatchi
 NA
Religare
 Rediffusion DY&R
 Vyas Gianetti Creative (VGC)
 150 million
Shriram Insight
 - Response (Kolkata)
 NA
VIP Undergarments
 Lowe
 Contract Advertising
 100 million
Volini (Ranbaxy)
 - Saatchi & Saatchi
 100 million
Creative & Media
Ajuba Group
-
Rediffusion DY&R (Chennai)
50-60 million
Asipac (real estate)
-
 Equus Red Cell (Bangalore) 200 million combined
Taj's F&B (Bangalore)
Whyte & Mackay (UB Group)

Bank of Baroda (Corporate)

 Euro RSCG
 NA
Bureau of Energy Efficency (BEE)
 - Span Communications 250 million
Capital Foods
-
Equus Red Cell (Mumbai)
150 million combined
Neptune Group (real estate)
Time Out (magazine)

Eldeco Developers

 - RK Swamy/BBDO (Delhi) 100 million combined

Godfrey Phillips Bravery Awards and Corporate Affairs

 Everest Brand Solutions (Delhi)

Enrica (home linen)

 - Equus Red Cell (Mumbai)
 50 million

Heartland (Disha Direct-Real estate)

 - Gang of Designers (GOD)
 140-150 million

Safari luggage

 -

Triton

 NA
 
Information compiled by Spatial Access Solutions, India's first Media Audit Company.
For information or clarifications email: info@spatialaccess.com, www.spatialaccess.com
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