MUMBAI: PVR has entered into a joint venture with Major Cineplex Group of Thailand to bring lifestyle entertainment concepts to India.

As per the deal, the JV would set up bowling alleys, karaoke centres, ice-skating rinks and gaming zones in and around the PVR’s multiplexes, to complete the out-of-home experience for Indian consumers.

The venture plans to set up 150 to 200 lanes in the next three years in key cities across India.

PVR plans to cater to the evolving tastes of today's Indian consumers where there has been a significant increase in consumption expenditure due to rising disposable incomes on account of sustained growth across income levels.