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MUMBAI: Percept Picture Company (PPC) and Hyderabad-based
DQ Entertainment (DQE) have signed a memorandum
of understanding (MoU) to produce three animated
films with a total budget of around $25 million
(approximately Rs 1 billion).
This
is DQ Entertainment's first investment announcement
after raising $56 million through its listing
on the Alternative Investment Market (AIM) of
the London Stock Exchange (LSE).
As
per the MoU, PPC and DQE will produce two films
based on mythology, and the third one will be
a Bollywood masala flick.
The
films are slated to release in 2009 and 2010.
PPC
MD Shailendra Singh said, "The Indian animation
feature market today finds itself at unprecedented
values since the whopper hit Hanuman
(2005). The movie not only smashed records in
the animation segment, but went on to achieve
further heights when it broke DVD sales in 2006
followed by the release of PPC's Return of
Hanuman in 2007."
DQE
CEO Tapaas Chakravarti said, "Bollywood's
foray into animated Indian feature films with
Hanuman has triggered many announcements
of animated features by Bollywood houses. The
business proposal and co-production understanding
between PPC and DQE is aimed at bringing high-quality
story telling and visuals and international
success to India. We are excited about our plans
with PPC and committed to producing high-quality
animated films from India for the world."
DQ Entertainment had earlier said that it would
be producing a live action feature film every
year, starting from 2008 along with an animated
TV series every 18 months.
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