| MUMBAI:
Adlabs Films Limited, part of the Reliance Anil Dhirubhai Ambani Group (ADAG),
is foraying into the Malaysian market. The company has entered into an agreement
for acquisition of controlling interest in Malaysia-based Lotus Five Star Cinemas. As
per the pact, the company will be operating a 51 screen cinema chain in Malaysia.
The deal is a part of the company's aggressive strategy to expand its global
opportunities. The
chain, which already has a presence in the US, Nepal and Mauritius, will have
a footprint across Malaysia now. It will be playing mainstream Hollywood films
in addition to movies in the Indian languages like Hindi, Tamil, Chinese and Malay. Reliance
ADAG senior vice president Anil Arjun said, "This acquisition will strengthen
Adlabs Cinemas' international presence. The international network, in addition
to Malaysia, comprises 220 screens covering the East, Mid West and West Coast
of USA and also Mauritius and Nepal." Adlabs
has a presence of 160 screens across India and an international footprint of 220
screens spread in the East, mid-West and some parts of the United States. The
company's investor update presentation for the quarter established that Adlabs'
exhibition business has generated revenue of Rs 423.9 million during the quarter
to December 2007. |