MUMBAI: Jason Spivak has joined Sony Pictures Home Entertainment (SPHE) in the US as senior VP, strategic development. Additionally, Noam Meppen has been promoted to VP, retail promotions and merchandising and Jamie Glinsky to executive director, strategic development.

Spivak will head the strategic group for the division. He will be instrumental in growing SPHE’s revenue at traditional retail channels through creative distribution and space deals, as well as guiding the company’s presence within the expanding home entertainment marketplace. He will report to SPHE US's senior executive VP Marshall Forster.

Meppen will manage and develop SPHE’s retail marketing and merchandising departments. He and his respective teams will work with SPHE sales, marketing and operations groups in addition to theatrical marketing, consumer products and third-party partners, to ensure the effective execution of all sales programmes and strategies at retail.

Meppen previously managed the Target account for SPHE where he drove revenues and created successful, large-scale catalogue promotional holiday events that increased SPHE’s share of Target’s home entertainment business.

Glinsky will continue to play an instrumental role in the development of the manufacturing on demand (MOD) business and will work closely with Spivak on the expansion of SPHE’s presence through traditional and emerging home entertainment channels.

SPHE senior executive VP US Marshall Forster says, “With their proven expertise, I am confident Jason, Noam and Jamie will tackle the challenges the marketplace presents and implement smart business practices that will achieve our company’s strategic goals.”