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MUMBAI: Warner Bros Pictures India is set to
foray into regional film production. The Hollywood
major has stitched an exclusive multi-movie
deal with Soundarya Rajnikanth's Ocher Studios
to get a footprint across the four southern
languages.
According
to the terms of the deal, Warner Bros will be
involved in funding the film projects. The pact
covers the production and distribution of Live-Action
South Indian language films to be released by
Warner Bros.
Soundarya
Rajnikant, the daughter of superstar Rajnikant,
said that it is a great privilege for her company
to associate with a world leader in the entertainment
industry. "Ocher Studios has always strived
towards achieving high standards in quality
content creation, and with Warner's expertise
in the marketing and distribution space this
association will definitely create an impact
in the film industry," she added.
While
Warner Bros specializes in the creation, production,
distribution, licensing and marketing of all
forms of entertainment and their related businesses,
Ocher Studios offers its services ranging from
VFX, digital film lab, non-linear editing, CGI,
and pre-production.
"We
are thrilled with this opportunity to expand
our local production business across all four
southern languages by getting into a strategic
alliance with Soundarya Rajnikant of Ocher Studios.
As is our practice, we will work closely with
our partners to impart our experiences and expertise
in a collaborative way," said EVP Warner
Bros International Richard J Fox.
Added
Warner Bros. Pictures India country head Blaise
Fernandes: "We
are excited and proud to be working with Soundarya
Rajnikant who is extremely talented, has good
insight into film making and knows the pulse
of the southern market. Given Soundarya and
Ocher Studios' creative skills combined with
our marketing and distribution network, this
is a perfect synergy between the two companies
to come together."
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