MUMBAI: Paramount's digital entertainment division is launching VooZoo application in MTV's vMTV virtual world and Makena's There.com.

With VooZoo, vMTV and There.com members can send each other video emoticons called Voohoos, which are made up of video clips from Paramount Pictures' library.

The Voohoos last for a few seconds and capture famous one-liners from a gamut of movies including Footloose, Flashdance, Beverly Hills Cop and Mean Girls.

Members of both the worlds will be able to purchase the clips for $1 each and use them when chatting with other members.

Furthermore, instead of just quoting lines from pop-culture figures like Cher Horowitz Clueless or Ferris Bueller's Ferris Bueller's Day Off, members can actually express themselves with the actual movie clip, which plays in a small window above their head.

Over time, movie clips from Paramount Pictures' library will be made available to There.com members. All of the movie clips offered will comply with There.com's PG-13 environment. Consumers will also have the opportunity to purchase a DVD via a sell-through capability that will pop up once a video clip is selected.

In addition, MTV will offer clips reflecting the best pop-culture moments from its stable of shows.

The VooZoo application is currently in private beta in There.com and will be available in vMTV some time in the next quarter.

VooZoo in vMTV and There.com marks the third migration of the application onto multiple platforms since its debut on Facebook last month.