MUMBAI: After Paramount formed a mobile entertainment division in February, it has been seeking and implementing new ways to package the studio's content for mobile and wireless devices. The scope of projects includes the development of new original content, in addition to one-of-a-kind advanced applications.

VooZoo Mobile –Paramount Mobile Entertainment will launch a beta-version of VooZoo Mobile, the first Multimedia Messaging Service application on Facebook. VooZoo Mobile is a cutting edge mobile application that allows Facebook users to express themselves creatively by selecting scenes from their favorite movies and sending the “movie emoticons” to their friends' mobile phones.

Facebook users subscribing to the top carriers in the US will be able to share their clips from films like The Godfather, Mean Girls, Zoolander and Breakfast at Tiffany's for a monthly bill-to-phone subscription fee. Paramount Mobile Entertainment expects that VooZoo Mobile will revolutionise the way people communicate through their mobile phones and has leveraged Hook Mobile's MMS delivery system, MAX 2.0 Platform, to handle the projected volumes.

Retrosodes: Paramount Mobile Entertainment is planning on going into development on mobile applications that will translate Paramount Pictures' catalogue of films into a series of animated shorts entitled Retrosodes. The Retrosodes will consist of animated episodes based on films and will debut with titles including Top Gun, Saturday Night Fever and Zoolander.

Paramount Mobile Entertainment and Player X will co-produce and publish the Retrosodes to be made available for download or streaming through wireless devices.