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MUMBAI: Ghajini producers Arvind Allu
and Madhu Verma are not waiting for their forthcoming
film, remake of Ghajini to be a success.
Rather to make it a raging hit, they are planning
aggressive marketing and promotional strategies.
One of which is building a computer and console
game. FX Labs will be designing the game.
The
game is being built on TROQUE, the new gaming
engine which is also being used for D 2.5 and
Archies.
FX
Labs co-founder Sashi Reddy confirms the news,
"Yes, we are developing a game around the
film. It will be launched a month before the
film releases, that is this year end."
A
team of 20 people are working on this game,
in the time frame of eight months. Reddy denied
commenting on the budget of the game, however
sources close to the film say it is around 25
to 30 million.
FX
Labs is also developing a game on Dhoom 2
titled D 2.5 which will hit the stores in April.
About this trend of structuring a game as a
promotional step for an unreleased film, he
says, "It will create a great marketing
buzz around the film and certainly draw more
viewers towards the film."
This
game can be adapted to Xbox and PlayStation
2 if it proves to be hit.
The
game is about surviving a gruesome attack and
unlocking a mystery. The game promises to feature
challenging quests, stunning sound and visuals.
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