MUMBAI: Percept Picture Company (PPC) has partnered with Radio City to take the music of Khuda Ke Liye across the entire nation. The songs of this film can be heard from Thursday (13 March 2008) onwards on Radio City.

"Radio City is our official radio partner and people can listen to the film's songs from Thursday onwards. Once the songs get promoted, listeners can listen to the songs across all radio stations nationwide," said PPC marketing head Nadish Bhatia to indiantelevision.com.

The video promos of Khuda Ke Liye will launch on 16 March.

"Initially, the promos will be seen in all the music channels. Once that is done, viewers can watch the promos across all trade channels," adds Bhatia.

To make the film reach out to the target audience, PPC will be showcasing the film to some select audience sometime next week.

"The film has already created ripples in the intellectual market. It has a message and a very strong content. Thus, we want to promote the film through word of mouth. To do this, we will be screening the film to some selected key people who understand society and the problems accompanying it," he added.

The film's dialogue promos will be reaching out to the audience through all the news channels.

"Since it is the first Pakistani film to be released in India and bears such a strong content, we thought nothing could be better than promoting the film through news channels. Hence, we took this decision," stated Nadish.

Khuda Ke Liye has won the best film award at the 31st Cairo International Film Festival. It has also bagged the best foreign film award at Muscat Film Festival.

Directed by Shoaib Mansoor, Khuda Ke Liye (For God's Sake) is a low-budget film starring Pakistani actors Shaan in the role of Mansoor and Iman Ali as Maryam/Marie. Indian actor Naseeruddin has a special appearance in the film.