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MUMBAI:
After a gap of about four decades, Pakistan
has lifted the ban on Indian films. But there
is a condition attached: for every Hindi film
screened in Pakistan, the doors have to open
in India for an Urdu movie.
Khuda
Ke Liye is the first Pakistani film to be
released in India.
In
1968, the release of Indian films in Pakistani
cinemas was banned and Pakistan lost one of
its competitors. The net result was a loss of
large business circuit and isolation of Pakistani
cinema industry for years to come.
Produced
and directed by Shoaib Mansoor, Khuda Ke
Liye is a film about Muslims in a post-9/11
world. The film is slated to open in India on
4 April 2008, making it the first ever Pakistani
film to be released in Indian theatres by Percept
Picture Company and music by Sony BMG.
Pakistan
and India might have their long-held differences,
but Pakistani moviegoers prefer Bollywood productions
to those of their own filmmakers. As a result,
Pakistani producers say their industry is in
critical condition, and unless the government
steps in, it could disappear altogether.
The
opening of dialogue and political doors to establish
new ties and improve bilateral relations will
promote cross border co-production possibilities
that can hugely benefit Pakistani film industry
by eyeing India as new potential market to launch
its films.
Khuda
Ke Liye, with India's Naseeruddin Shah also
in a prominent role, is the latest export from
Pakistan to Bollywood adding on to the ever-increasing
list of entertainment goods imported from Pakistan
such as singers, musicians, actors and now films.
As
compared to India's film production of over
1,000 movies in a year, Pakistan's film industry
produced just 40 movies in 2006, a fifth of
what it turned out during its heyday in the
1970s. Back then, there were more than 1,000
movie theatres throughout the country. Today,
there are only around 200, and not one in the
capital Islamabad.
In
the 1930s when Pakistan and India were still
united under British rule, there were two competing
centres of the film industry - Lahore, "Lollywood"
in Pakistan, and Bombay (Mumbai), the home of
India's fabulously successful ''Bollywood''
filmmakers.
These
days, of course, there is little question as
to who won the competition. Bollywood is not
only big, but it is the world's biggest, producing
more films per year than any of its competitors
including the US. It is hard for Pakistan to
compete.
The
thawing relations look set to go both ways and
both countries are working hard on a sweeping
peace process.
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