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MUMBAI:The problems facing UTV's Hrithik Roshan-Aishwarya
Rai starrer Jodhaa-Akbar are spreading.
Madhya Pradesh joined the neighbouring state
of Rajasthan in banning the film after demonstrations
against it by the Rajput community at cinema
theatres.
The
ban on Jodhaa-Akbar in the two states
have essentially killed the film's prospects
from middle India. If that were not enough,
the district administration of Ambala in Haryana
state have also imposed a ban on the screening
of the film following similar protests by the
Rajput organisations.
"The government has suspended the screening
of the movie in the (Madhya Pradesh) state with
immediate effect as protests at cinema halls
have posed a threat to maintenance of peace,"
commercial tax department additional secretary
DPS Parihar was quoted as saying after the ban
was invoked.
In
his order banning the screening of the film,
Parihar said the decision was taken in accordance
to provisions under the Madhya Pradesh Cinema
(Regulation) Act, 1952.
Speaking
to Indiantelevision.com, UTV Motion Pictures
director Siddharth Roy Kapur said: "Talks
are going on with the respective authorities
and we expect the film to resume very soon in
the theatres."
There
are also some reports that if the ban is not
revoked, exhibitors may institute a shutdown
in protest. However, there have been no confirmations
made from the exhibitors' end on this as yet.
"The
multiplexes will earn huge revenue losses if
such bans keep taking place. Once the films
are passed by the censor board there is no reason
as to why such incidents should take place.
The issue should be taken up at the district
or state level depending upon where the ban
has taken place," said Cinemax VP marketing
and programming Devang Sampat.
Meanwhile
in a text message to Indiantelevision.com,
UTV Software Communications CEO Ronnie Screwvalla
confirmed that he would be moving the courts
if the ban was not revoked.
The
film's director Ashutosh Gowarikar was quoted
as saying, "I am very sad that people are
appreciating the movie in cities but the film
is not being screened in some places. We are
getting a good response from overseas. I want
people to watch the film first and then express
their views."
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