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BANGALORE: The 74th year of Kannada cinema will
see two film award ceremonies on back to back
Sundays in early March, both at the same venue
– the Bangalore Palace grounds. It will
be promoted and broadcast by two Kannada channels.
The
first one, Airtel Pyramid Saimira Cinegandha
awards 2007, is to be held on 2 March. This
was announced by Kannada channel Kasthuri and
Pyramid Saimira in Bangalore.
Earlier,
Sunfeast-Udaya had announced the Sunfeast Udaya
TV awards to be held on 9 March. Year 2007,
which saw a number of Kannada films hitting
the jackpot at the box office, is being touted
as the golden era for Kannada cinema by Kasthuri
TV – a channel headed by Anitha Kuamaraswamy’s
Kasthuri Media (KMPL) who is the wife of former
Karnataka chief minister Kumaraswamy.
Eighteen
categories of awards have been announced. Besides,
there are special awards – Saptaswara awards
to seven music directors; Snehasanjeevi awards
to four Kannada film personalities as well as
the Dr. Rajkumar Trinetra awards to his sons
Shivrajkumar, Raghavendra Rajkumar and Puneeth
Rajkumar.
KMPL
claims that it has appropriated weightage to
various parameters for determining the nominations
and the winners, some of which are: A jury comprising
of actor Srinath, veteran journalist P G Srinivas
Murthy, Karnataka Film Chambers of Commerce
secretary Thomas D’Souza, Karnataka censor
board panel members Srinivas Christa and Girija
Mahesh; the films performance at the box office;
SMS votes; data collected from randomly picked
2000 people from each district of the state.
Next year, Pyramid Saimira’s Saminathan
plans to bring in actual count of viewers and
their votes – from around 1.5 million cinegoers.
Besides
key sponsors Airtel and Pyramid Saimira, Kasthuri
has roped in other national and regional sponsors
including Frito Lays and Venkateshwara Textiles.
Big FM which came in late, is the radio partner.
Also
Read
Sunfeast
& Udaya announce Kannada Awards 2006
Sunfeast
Udaya Kannada film awards slated for 9 March
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