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MUMBAI: Percept Picture Company (PPC), a part
of Percept Holdings, is pumping in Rs 300-350
million for Hanuman 3, a 3-dimensional
movie.
Hanuman
3 is slated for release in 2010. Kerala-based
Toonz Animation will be doing the post production
work for the movie.
PPC
will shortly start on the pre-production of
Hanuman 3. The name of the sequel movie
is yet to be decided.
Released
in 2005, Hanuman Jai Bajarangbali was
a block buster. The Return of Hanuman
has released this Friday.
"We
are investing Rs 300-350 million for Hanuman
3. The story, director and title of the film
is yet to be decided. Our aim is to make Hanuman
a universal animation entertainment property
in terms of value and appeal," PPC CEO
Preet Bedi tells Indiantelevision.com.
Hanuman
offers merchandising opportunities for multiple
products like key-chains, sharpners, face masks
and maze. For Return of Hanuman's branded merchandise,
Percept has already tied up with Future Group,
Jump Games, Baskin Robbins, D'damas and Camlin.
Regarding
expanding the footprint of Return of Hanuman,
PPC and Toonz Animation have decided to release
it in four Indian regional languages. It will
also be made available in foreign languages.
"We
will dub Return of Hanuman in at least
four Indian languages including Tamil and Telugu.
We will also release it in English, German,
Italian and Spanish languages, probably with
sub-titles," says Bedi.
Besides
Hanuman and Return of Hanuman,
PPC has also produced or distributed Mera
Pahla Pahla Pyar (MP3), Traffic Signal, Deadline,
Jai Santoshi Maa, Malamaal Weekly, Corporate,
Pyaar mein twist, Makdee, Dor Home Delivery
and Phir milenge.
Toonz Animation India is part of the international
business conglomerate, Comcraft Group, which
is based in Geneva and a major provider of animation
to the top US and European producers.
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