MUMBAI: Adlabs Cinemas, a part of the Reliance Anil Dhirubhai Ambani group’s Adlabs Films, opened its second multiplex in Meerut. Adlabs already has one cinema in Meerut.

Commenting on the launch, Adlabs Cinemas COO Tushar Dhingra said, “Meerut is a fast-growing city with a huge population of film-lovers, so it is clear that there’s immense potential in having a second Adlabs cinema in the city. We are excited about this new property because it is in the centre of the new residential and commercial development hub of Meerut.”

This new Adlabs is in Meerut’s biggest mall, Melange Mall, and was one of the properties formerly owned by Rave Entertainment whose cinemas had been acquired by Adlabs in May 2007.

This multiplex will have three screens and a total capacity of 1004 seats along with DTS sound, Xenon projection systems and plush seats.