MUMBAI: Eros International's EyeQube Studios has started its first visual effects post-production with Sujoy Ghosh's Bollywood film Aladin. The film is part of a five-film deal between Eros International and Sujoy Ghosh's production company Boundscript.

Co-produced by Eros International and Boundscript, the film has a star cast of Amitabh Bachchan, Sanjay Dutt and Riteish Deshmukh. Already on floors, the movie is based on the Arabian Nights but in a Bollywood format.

Eros International India president Sunil Lulla says, "We will be leveraging our strength into new areas by using the most talented expertise in the special effects arena through EyeQube, our recently launched visual effects company."

EyeQube Studios is a subsidiary company of Eros International in which leading international talent Charles Darby has a minority stake.

EyeQube creative director and senior visual effects supervisor Charles Darby says, "We are approaching Aladin with the same proven methods employed on large-scale Hollywood productions. We have designed the look and feel of the show prior to filming and also been involved with the production design to help weave in our effects more naturally. Basically, this film will really surprise people, it will open their eyes to a new kind of Indian film, the visual effects for this production are well thought out and will amaze the audience."

All the five co-produced films with Boundscript will have high-end visual effects.

"We have chosen the toughest audience for our film - kids who are exposed to the best of the best today with the Harry Potters, Lord of the Rings, hence their benchmark is higher. With Aladin, we want to present a visual delight and a film with definite positioning for children, in sync with Hollywood summer blockbusters. Through Eros' global positioning, we hope to present the film on a worldwide platform at par with the other leading state-of-the-art visual effects films," says Ghosh.