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MUMBAI:
Mukta Arts has sold telecast rights for 12 movies
to Zee Cinema in a deal worth Rs 220 million,
while the remaining 14 in the library come up
for renewals in different periods.
The
Subhash Ghai-promoted film production and distribution
company expects to rake in Rs 400 million from
its library over a five-year window. "We
have signed a five-year contract with Zee. The
total earning potential of our library of 26
movies, which is fully amortised, is upward
of Rs 400 million in every five-year window,"
says Mukta Arts CEO Ravi Gupta.
The
movies sold to Zee Cinema include Karz, Hero,
Karma, Saudagar, Khalnayak, Trimurti, Pardes,
Taal, Yaadein, Ram Lakhan and Rahul.
Mukta
Arts has also sold the home video rights to
Shemaroo Entertainment for Rs 32.5 million for
a period of five years. The re-make rights of
its film Karz has been sold to T-Series.
"These
deals have boosted Mukta Arts' profitability
in 2006-07 while our topline grew over 130 per
cent," says Gupta.
Mukta
Arts plans to scale up its production pipeline
to 10 movies a year by 2010. In 2006-07, the
company released four movies - Shaadi se
pehle, 36 China Town, Apne sapna
money money and Khanna and Iyer.
Recently,
Mukta Arts stitched a deal with Eros for distribution
of its three upcoming movies. Eros will pay
Mukta Arts Rs 730 million and have the distribution
rights for five years.
Mukta
Arts also acquired a 50.01 per cent stake in
start-up company Red Carpet Films to increase
the bandwidth of its production pipeline.
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